Privacy Policy

Lava Hike Adventures

Effective Date: April 17, 2026

1. Introduction

Lava Hike Adventures (“we, ” “our, ” or “us”) is a guided tour operator based in Guatemala that operates the website lavahikeadventures.com (the “Site”). This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights regarding your information.

By using the Site or booking a tour with us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not use the Site or book a tour.

If you are in the European Economic Area (EEA), United Kingdom, or California, additional rights may apply to you — see Section 8.

2. Data Controller

The data controller responsible for your personal information is:

Lava Hike Adventures
La Soledad, Zona 0, Aldea Soledad, Zona 0 Acatenango OCC Tecpan
Email: lavahikeadventures@Gmail.com

3. Information We Collect

3.1 Information You Provide to Us

When you book a tour, contact us, or sign up for updates, we may collect:

Full name
Email address
Phone number (including WhatsApp)
Emergency contact name and phone number
Nationality and passport/ID number (where required for tour registration)
Date of birth (to verify age eligibility)
Booking details: selected tour, date, number of participants, dietary requirements, and relevant health information you choose to disclose
Payment information (processed by our payment provider; we do not store full card details)
Any information you include in messages to us

3.2 Information Collected Automatically

When you visit the Site, we may automatically collect:

IP address and approximate location
Browser type and version
Device type and operating system
Pages visited, time spent, and referring URLs
Cookie identifiers (see Section 11)

4. Legal Basis for Processing (EEA/UK Visitors)

Where GDPR applies, we process your personal information on the following legal bases:

Contract: to fulfill your booking and provide the tour you purchased
Legitimate interests: to operate and improve the Site, prevent fraud, and communicate with you about your booking
Consent: for non-essential cookies and marketing communications, where required
Legal obligation: to comply with tax, accounting, and other legal requirements
Vital interests: in the event of a medical emergency during a tour

5. How We Use Your Information

We use your personal information to:

Process bookings and payments
Send booking confirmations, reminders, and essential updates
Communicate with you about your tour, including safety information
Provide customer support
Maintain records for accounting, tax, and legal compliance
Improve the Site and our services
Contact your designated emergency contact in the case of an emergency
Send marketing communications only where you have opted in (you can unsubscribe at any time)

We do not use your information for automated decision-making or profiling with legal effects.

6. How We Share Your Information

We do not sell or rent your personal information. We may share information with:

Payment processors (e.g., Stripe, PayPal) to process transactions
Hosting and email service providers that support Site operations
Google Analytics (see Section 11)
Local guides, porters, transportation providers, and accommodation partners where necessary to deliver your tour
Medical or emergency personnel in the event of an emergency during a tour
Government or regulatory authorities where required by law, court order, or to protect our rights or the safety of participants

We require third parties to handle your data responsibly and limit their use to the purposes we share it for.

7. International Data Transfers

We are based in Guatemala, and our service providers may be located in the United States, European Union, or other countries. If you are accessing the Site from outside Guatemala, your information may be transferred to and processed in countries whose data protection laws may differ from those of your country.

Where we transfer personal data from the EEA or UK, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.

8. Your Privacy Rights

8.1 General Rights

You have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your information (subject to legal retention requirements)
Withdraw consent where processing is based on consent
Lodge a complaint with a supervisory authority

8.2 EEA/UK Residents (GDPR)

In addition to the general rights above, you have the right to:

Data portability – receive your data in a structured, machine-readable format
Object to processing based on legitimate interests
Restrict processing in certain circumstances

8.3 California Residents (CCPA/CPRA)

You have the right to:

Know what categories of personal information we collect and how we use it
Request deletion of your personal information
Opt out of the “sale” or “sharing” of personal information (we do not sell personal information)
Non-discrimination for exercising your rights

To exercise any of these rights, email Lavahikeadventures@gmail.com. We will respond within the timeframes required by applicable law.

9. Data Retention

We retain your personal information only as long as necessary to:

Complete and support your booking (typically 12 months after your tour)
Meet tax, accounting, and legal obligations (typically 5–7 years for financial records)
Resolve disputes and enforce our agreements
Maintain internal records for legitimate business purposes

After these periods, we securely delete or anonymize the information.

10. Data Security

We implement reasonable technical and organizational measures to protect your personal information, including SSL encryption on the Site, secure hosting, restricted internal access, and working with reputable payment processors. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

11. Cookies & Tracking Technologies

11.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly and provide insights into user behavior.

11.2 Types of Cookies We Use

Essential Cookies — required for the Site to function, including the shopping cart and checkout process through WooCommerce
Analytics Cookies — Google Analytics helps us understand how visitors use the Site; data is aggregated and used to improve performance
Functional Cookies — remember your preferences (such as language or region)
Marketing Cookies — only used where you have provided consent

Google may collect and process data in accordance with its own privacy policy. Y ou can learn more at policies.google.com/privacy.

11.3 Managing Cookies

When you first visit the Site, you will be presented with a cookie consent banner where you can accept or manage your preferences. Y ou can also manage cookies through your browser settings. Disabling certain cookies may affect Site functionality.

12. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

13. Children’s Privacy

The Site is not directed to individuals under 18. We do not knowingly collect personal information from children under 18 through the Site. Tour bookings involving minors must be made by a parent or legal guardian, who accepts responsibility for the minor’s data.

If you believe we have inadvertently collected information from a child, please contact us and we will delete it.

14. “Do Not Track” Signals

The Site does not currently respond to “Do Not Track” browser signals, as no consistent industry standard exists.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Effective Date. ” Continued use of the Site after changes constitutes acceptance of the updated policy.

16. Contact Us

Lava Hike Adventures
Email: lavahikeadventures@Gmail.com La Soledad, Zona 0, Aldea Soledad, Zona 0 Acatenango OCC Tecpan